“European automobile manufacturers have an important role to play and they are embracing this challenge. Vehicle makers are technology leaders, driving innovation towards cleaner, ‘greener’ transport….There are areas, however, where sharing efforts is necessary; because technology alone does not have all the answers.”
—European Automobile Manufacturers Association (ACEA)
|Title:||Decarbonising the Automotive Industry: Emissions Compliance and the Pursuit of Greener Vehicles|
|Date:||Tuesday 16th September 2008|
|Time:||10:15am – 3:30pm (followed by drinks reception)|
|Venue:||One Birdcage Walk, Westminster, London|
Over the last two decades, the automotive industry has been subjected to growing pressures to re-examine its vast environmental responsibilities. Most recently, increased demand for road transport coupled with the rising cost of crude oil has led for an even greater push toward fuel efficiency, alternative powertrain systems and redefined business strategy in order to reach a more conscientious consumer. Heightened regulations and government initiatives such as the King Review will continue to have a decisive impact on automobile design; consequently OEMs are confronted with the challenge of creating innovative product line-ups that are increasingly environmentally friendly and cost sensitive. It is crucial in a competitive environment such as the automotive industry to understand the latest trends, development strategies and technologies that have the potential to make both the long and short term goal of reduced transportation emissions a reality.
This Briefing will provide a timely opportunity for marketers, consultants, research and development houses, energy suppliers, component manufacturers, OEMs, industry stakeholders and policymakers to discuss the wider implications of emission compliance and enforcement. Furthermore, delegates will discuss how the automotive industry can pursue a carbon reduction strategy that does not endanger competition or consumer mobility. Delegates will have the opportunity to network, share ideas and discuss business development initiatives with delegates and speakers alike in an informal atmosphere.