Dr Mark Barrett, Principal Research Fellow - UCL, Bartlett School of Graduate Studies
Mark Barrett has a degree in Physics and Philosophy and a PhD in energy modelling. He has thirty years experience modelling energy demand and supply systems, and transport systems in terms of energy flows, costs and atmospheric emissions. He has developed scenarios of energy and emissions in European countries, and the transport (surface and aviation) and electricity sectors. He has used models to predict energy demand and supply, and the benefit and economic cost of alternative policies to reduce emissions, including energy efficiency and renewable energy, as well as pollution abatement measures. He has applied models of electricity demand and supply to national systems and to international trade. Many of these models incorporate optimisation techniques for finding least cost solutions that meet environmental and other criteria. He has also worked on power station emissions and health.
Dr Barrett has worked at both the international level and at the national and regional level in the UK, Europe and Asia. He has worked for clients including Universities, the European Commission, the European Environment Agency, UK Government departments, the Japan Clean Air Programme, local authorities, private companies and consultancies, and non-governmental and environmental organisations.
He is now a Principal Research Fellow with the Bartlett School of Graduate Studies at University College London. Previously, he has worked for the Building Research Establishment, the Open University, Earth Resources Research and as an independent consultant. He is a Director of his own company, Sustainable Environment Consultants.
page topDon Cochrane, Sales & Marketing Director - Tesla Motors
Don is Sales and Marketing Director for Tesla Motors in the UK and Ireland. He is also responsible for Tesla’s Business Development in the UK, Russia and the Middle East. Tesla is at the very forefront of the Electric Vehicle Industry and prides itself on developing and producing new technology along with working with governments and legislators to create real world initiatives that enable consumers to embrace zero emission personal transport.
After graduation, Don has had a successful career in media and marketing with a number of key automotive Brands, where he developed his expertise and his passion for new technologies and marketing to consumers. He was Production Director for Ogilvy London, Director for Formula One Management and Sales and Marketing Director for Th!nk .
page topDon Newton, Group Technical Director - Axeon
Don’s role at Axeon is to lead the technology development of the new generation of EV and HEV batteries. He joined Axeon in January 2008 from Delphi Diesel Systems where he was Chief Electronics Engineer responsible for all aspects of Diesel Fuel Injection Electronics Engineering. He was previously Director of Electronics at Ricardo Consulting Engineers and prior to this he held senior Electronics management positions with Motorola Automotive and Jaguar Cars Ltd. He holds an MSc in Electronics from Cranfield University and an MBA from the University of Warwick.
page topBarry Shrier, Founder - Liberty Electric Cars
Barry Shrier is a visionary pioneer; with a successful track record in launching new businesses that solve consumer needs with leading-edge technology innovations.
Focussing since 2007 on addressing Global Warming / Climate Change, his current venture is Liberty Electric Cars. Liberty designs and markets zero-emission cars - based on iconic British marques like the Range Rover re-engineered with highly-innovative electric motors and state-of-the-art nanotechnology batteries. Liberty transforms world famous, gorgeous British luxury cars – expertly upgraded into high performance cars with zero carbon footprint.
Barry is also the founder of The Zero-Emission Vehicle Foundation. The Foundation seeks sponsorship funds and in-kind support from large organisations, and creates a forum for companies involved in the zero emission space to exchange ideas and form partnerships, and compete more effectively for funding. The Foundation thus accelerates the growth and success of the electric car sector; stimulating a major reduction in greenhouse gases, and the transition to a sustainable economy.
Previously, Barry Shrier founded and managed two businesses, and a Deutsche Bank subsidiary, and brings substantial experience including full profit responsibility, cost control & credit management, budgeting and forecasting, personnel management and motivation, managing investor relations, negotiation, etc.
Barry was hired by Deutsche Bank to launch Paybox, the world’s first international mobile payment system. He was Managing Director for the UK and European spokesman for Paybox and a leading speaker on Mobile commerce.
Prior to Deutsche Bank, Barry worked for several strategic marketing consultancies where he developed his expertise in the application of cognitive psychology to understand consumer behaviour. He managed various international projects for Unilever, Guinness, Procter & Gamble, Mars and Nestle.
Barry speaks regularly at international events in Europe and North America on the subjects of the future of the auto industry, commercialising technology innovations, and consumer behaviour. He is recognised as a charismatic and admired public speaker known for delivering informative, entertaining, and provocative speeches, lecturing to MBA level and often being voted ‘Best Speaker’.
Barry was also the author of the published market research report ‘Wireless in London - Observations in 2002 on the status of high-speed Public Access WLAN’s’.
Barry is also a Non-Executive Director of the Washington DC based Leo Terra LLC; launching the world’s first global mobile broadband satellite network. As an active member of the Institute of Directors (I.O.D), Barry is a passionate promoter of entrepreneurial innovation.
Barry has an MSc in Philosophy from the London School of Economics, and a BA in Politics from Middlebury College, Vermont, USA.
page topSébastien Ruiz, Research and Development Project Director - EDF Energy
Sébastien Ruiz, 37, is Research and Development Project Director for EDF in the UK. He joined EDF Energy in September 2006.
Sébastien started his career working for a number of SMEs in the field of process optimisation, and as R&D and quality manager in both France and the US. He joined EDF R&D, the EDF group corporate R&D division in January 2002 as head of the section in charge of Energy Efficiency and services for Industry, having responsibility for the development of new services for major customers.
Sébastien is a director in EDF Energy’s Sustainable Future project, he also represents EDF Corporate R&D in the UK. Sébastien is in charge of the management of internal portfolio of R&D projects and of its portfolio of R&D partnerships. Sébastien has in particular been strongly involved in the creation of the Energy Technology Institute and remains involved in its management as a member of the technical committee.
Sébastien studied engineering and biochemistry at Paris AgroParisTech. He is married to Sylvie and has four children and lives in London.
page top Sébastien Ruiz, 37, is Research and Development Project Director for EDF in the UK. He joined EDF Energy in September 2006.Julian Wilford, Managing Director & Co-Founder - NICE Car Company
Founded by two entrepreneurs, Evert Geurtsen and Julian Wilford, The NICE Car Company is a new venture dedicated to bringing the best in environmentally clean vehicles to our streets. Prior to creating NICE, Evert Geurtsen spent more than 20 years in the international automotive industry both at General Motors and as the Commercial Head of Lotus Engineering. Julian Wilford has held a number of senior commercial roles, most recently at the insurer Aviva plc, where he was Group Strategic Development Director. Julian started his career as an engineer with Rolls-Royce plc.
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