The success of electric vehicles in the market place depends on tackling key technology obstacles, educating consumers and controlling costs. This session will analyse the current consumer obstacles and barriers for EVs and low carbon vehicle technology. Topics covered will include:

• The Great Shift: A Change of the Consumer Mind-Set
• Understanding and Influencing Consumer Travel and Usage Patterns
• Barriers to EV Uptake - Charging, Range and High Initial Cost - Which is the Priority & What is the Scale of the Challenge?
• Measuring the Effectiveness of Incentive Policies
• Stimulating through Subsidy - Does It Work?
• Generating Public Awareness of Hybrids and EV - Identifying the Risks of Inaction
  • Tackling "Range Anxiety" - Creating Standardisation and Infrastructure
  • Educating Consumers - Do We Start From an Early Age?
  • The Electric Vehicle Adoption Curve - Recognising Early Adopters as Ambassadors to Low Carbon Technology

Although there is much excitement behind EVs, there uncertainties still remain in the market place. This second session aims to critically assess the factors and risks to future market penetration through research and analysis. Topics covered will include:

• How Do We Continue to Shape the Market - What are the Continued Priorities?
• Combating Affordability, Initial Purchase Price and Product Image
• Fostering Broad Consumer Adoption - Creating a "Must Have" Product
• Externalising Benefits of Ownership to Consumers
• Thinking "Outside the Box" - Alternative Solutions to Stimulate Adoption | Pay Per Mile, City Car Clubs...
• Engaging Utility Providers and Suppliers for the Future
• Who Will Be The Market Drivers?
• Growth of Collaboration - Governments, Cities, OEMs, Utilities...
• Future Government Investment in Technology, Research Initiatives & Demand Management
• Lessons Learned from Around the Globe, Growth Analysis and Future Outlooks on The EV Market