Event Overview

The global momentum towards the electrification of transport continues to intensify as electric vehicles are quickly being considered the "next step" towards sustainable transport. Leading automotive analysts predict that the European market for EVs could potentially grow up to 480,000 units by 2015. Despite this optimism, EVs face substantial technical and commercial barriers in the global marketplace due to high initial costs and existing customer perceptions and expectations. A fundamental shift in consumer attitudes, along with education, pricing incentives, balanced taxation and a range of market instruments, will support the adoption of EVs into the marketplace. The continued need for action and collaboration from industry stakeholders and governments remain prevalent as the importance of creating a sustainable consumer market for electric vehicles has become a critical goal for the of future low carbon transport.

This conference offers a timely opportunity for industry stakeholders, investors, business representatives and governments to share their experiences and exchange ideas in order to gain an understanding of the pathways and progress for the uptake of electric vehicles around the globe. In addition, this session will provide an invaluable setting for delegates to expand their business network as well as identify future challenges that must be solved to increase the growth and acceptance of electric vehicles in the global marketplace. Through a series of presentations from leading figures in the automotive, academic and government sectors, combined with informational discussions, participants will have the opportunity to gain an in-depth understanding of key obstacles in expanding the potential market for EVs.

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