Event Overview

In 1886, the first electric taxi cab was launched in England and in 1897 Ferdinand Porsche produced his first car – which was also electric. At this time there were more electric cars on the road in Europe and the United States than any other type of vehicle. By 1904, electric vehicles had been overshadowed by cheaper, faster and more convenient petrol vehicles. Although this may have spelled the end of electric vehicles, recent breakthroughs in emerging EV technology and proactive government initiatives have dramatically shifted the viability of these machines. What barriers still stand in the way of creating a highly competitive EV? There are still many challenges that lie ahead for the electric vehicle market, but understanding what factors impact the electric vehicle industry will create vast growth and opportunities in the future. There must be a comprehensive effort to understand and coordinate stimulating government policy, critical research and development support, and meaningful market incentives in order to support the future of electric vehicles in the marketplace.

This one-day conference will provide a timely opportunity to explore some of the current issues being faced in electric vehicle development. Additionally, it will provide a high-level forum for business representatives and product developers from around the world to share their own experiences, exchange ideas, and consider the challenges that need to be faced to in order to improve efficiency, production and policy initiatives, which are crucial to the survival of electric vehicles in the marketplace.

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