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 Upcoming Seminar
Stimulating Markets for Electric Vehicles:
Consumer Adoption, Education and Incentives

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Stimulating Markets for Electric Vehicles:
Consumer Adoption, Education and Incentives
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The global momentum towards the electrification of transport continues to intensify as electric vehicles are quickly being considered the "next step" towards sustainable transport. Leading automotive analysts predict that the European market for EVs could potentially grow up to 480,000 units by 2015. Despite this optimism, EVs face substantial technical and commercial barriers in the global marketplace due to high initial costs and existing customer perceptions and expectations. A fundamental shift in consumer attitudes, along with education, pricing incentives, balanced taxation and a range of market instruments, will support the adoption of EVs into the marketplace. The continued need for action and collaboration from industry stakeholders and governments remain prevalent as the importance of creating a sustainable consumer market for electric vehicles has become a critical goal for the of future low carbon transport.

Confimed guest speakers for this conference will include:


Latest Updates At AWBriefing

26 June 2009

Just got back from the Tesla UK Launch event last night. I'll be putting pictures up in our Gallery soon! The event marked the launch of Tesla’s first sales showroom in Europe. The new showroom is located in Knightsbridge – one of the best areas to be in London, right around the corner from Harrods. I had the opportunity to meet some fantastic people, including Elon Musk as well as his wonderful sister and mother who flew in for the special occasion. They also revealed for the Roadster Sport, which according to Elon Musk “is as fast around the track as a Porsche GT3”. In the past, I’ve had the opportunity to drive the Roadster around a track and it is blazingly fast – I can’t imagine how this one could get any faster. I think this is a great start for Tesla and Europe will really launch the Tesla to new heights. In the meantime, I’ll look forward to the video of a Roadster Sport vs. a GT3!

25 June 2009

A quick thank you to our delegates and supporters for your overwhelming response to our Electric Vehicle Infrastructure conference “Unlocking the Grid” which just took place this week! There was a great discussion and a wide range of people from all different industries. It was fantastic to see the enthusiasm for the infrastructure challenge. Also, it was interesting to see that there is much more to infrastructure development than meets the eye – but I guess that only means more avenues for truly creative thinking!

27 May 2009

We're happy to announce that following AWBriefing's event 'Unlocking the Grid: Developing Electric Vehicle Infrastructure' on 24 June, the Zero Emissions Vehicle Foundation will be holding its annual networking dinner in London at 7:00pm.
The ZEVF is a not-for-profit organisation that aims to accelerate the introduction of zero emission technologies. The dinner will offer a great networking opportunity to meet other key organisations, designers and poilcy makers working within the zero emission vehicle industry. For more information, visit the ZEVF website.

21 May 2009

We've joined the Tweeting revolution! We'll be updating our twitter page with views, comments and ideas about the ever evolving landscape of the automotive industry. Feel free to follow us on Twitter: AWBriefing's Twitter Page!


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